SEO SIMPLE PACK Setup: General Settings, OGP and Per-Post Settings

This article is a localized edition of the Japanese original. Read the Japanese original

SEO SIMPLE PACK is a free SEO plugin from LOOS, Inc., the Japanese company behind the "SWELL" and "Arkhe" WordPress themes. It focuses on outputting the title tag, meta description, robots, canonical and OGP tags, plus settings for Google Analytics and Google Search Console.

The screen labels and defaults in this article were checked against the source code and translations of SEO SIMPLE PACK 3.7.0, as distributed on wordpress.org, as of November 2026.

Install the plugin

In the admin screen, go to "Plugins" → "Add New Plugin", search for "SEO SIMPLE PACK", install it and activate it. With WP-CLI, run the following.

wp plugin install seo-simple-pack --activate

Do not use it together with other SEO plugins such as Yoast SEO, All in One SEO or Rank Math, or the title tag and meta description are output twice. If your theme has its own SEO features (outputting meta descriptions or OGP), check your settings so that only one of them outputs these tags.

What is output without any settings

Just activating the plugin outputs the following (3.7.0 defaults).

Media (attachment) pages are set to "Do not use" by default, so visiting one redirects to the media file itself.

General settings

Open "SEO PACK" → "General settings" in the left menu. Configure each tab, then click "Save settings" at the end.

Basic setting tab

Placeholders such as %_site_title_% are called "Snippet tags" and are replaced with actual values on output. The main ones are listed below.

Post page tab

For posts, pages, media pages and each custom post type, set "Do not index ...", the title tag format and the description format. The defaults are usually fine.

If you leave the "Do not use ..." switch for media pages set to "Yes" (the default), visits to individual attachment pages are redirected to the media file, which keeps thin pages out of search results.

Taxonomy archive tab

For archives such as categories, tags and post formats, decide whether they are indexed and set the title and description formats. Categories and tags are indexed by default.

Category and tag pages can be entry points from search as lists of articles. Unless you have a specific reason, such as a large number of thin tag pages with few articles, there is no need to noindex them all. You can change robots for an individual category or tag on its edit screen.

Other archives tab

Configure author, date and custom post type archives. Author and date archives are noindex by default.

If you do not need author archives, for example on a single-author site, set the "Do not use ..." switch in the author section to "Yes". Visits to the author archive are then redirected to the home page.

Google Analytics tab

Enter your GA4 measurement ID, which starts with G-, in the "Measurement ID" for GA4 field and the tracking tag is output. You can find the measurement ID in Google Analytics under "Admin" → "Data streams" by selecting your stream.

A "Tracking ID" field for UA (Universal Analytics) is still there, but UA stopped processing data in July 2023, so do not use it. If your theme or another plugin (such as Site Kit) also adds a tracking tag, use only one of them to avoid double counting.

Webmaster tools tab

If you verify Google Search Console ownership with the "HTML tag" method, enter only the content value of the displayed <meta name="google-site-verification" content="……"> in the "Google Search Console" field. You can enter verification codes for Bing, Baidu and Yandex the same way. For the Search Console registration steps, see Google Search Console basics.

There is no field for a Google Tag Manager container. If you use GTM, add it with your theme's features or another method.

OGP settings

Open "SEO PACK" → "OGP settings" in the left menu.

Per-post and per-page settings

A "SEO SIMPLE PACK Settings" box appears below the editor on post and page edit screens. In the block editor, it is in the meta box area at the bottom of the screen.

On the category and tag edit screens, you can also set robots, title, description, og:image and canonical individually.

Check with WP-CLI

Per-post settings are stored in custom fields whose names start with ssp_meta_.

# Show the per-post title, description and robots settings of post 123
wp post meta get 123 ssp_meta_title
wp post meta get 123 ssp_meta_description
wp post meta get 123 ssp_meta_robots

# Show all SEO SIMPLE PACK fields saved for post 123
wp post meta list 123 --keys=ssp_meta_title,ssp_meta_description,ssp_meta_robots,ssp_meta_keyword,ssp_meta_canonical,ssp_meta_image

If a value is empty, that item is output using the General settings format.

Features SEO SIMPLE PACK does not have

• XML sitemap: Not included. Since WordPress 5.5, core outputs a sitemap at /wp-sitemap.xml; submit that to Search Console or use a sitemap plugin.
• Structured data (JSON-LD): Not output. If you need breadcrumb or article structured data, check your theme's features.
• Redirect management: Not included. Handle redirects after URL changes with a plugin such as Redirection or in your server configuration.

To compare with a more feature-rich SEO plugin, see also Yoast SEO initial setup.

Check after setup

1. While logged out, open the front page and a post, use your browser's "View page source", and confirm that <title>, <meta name="description" and og:image each appear once
2. On pages set to noindex, confirm that <meta name="robots" content="noindex appears
3. If you use a caching plugin, clear the cache before checking

Questions about WordPress? The publisher of this site is based in Japan and replies in Japanese. Contact (Japanese)